Colour

Packaging experts, brand owners and agencies are in the same boat

The launch of Packaging Squad with the first Packaging Squad Expert Session

Driven by the believe, that collaborations, building partnerships and sharing expertise are key for a successful future, is the reason why the Packaging Squad is created.

From unspoken idea to finished product

From concept development, via the perception of the product, to its final delivery to the shop shelves

One Inch Whale was allowed to participate in the development of the Cristal XTRA lager from the very beginning. Discover this strategic development.

Create more impact with the right colour

Create more impact on consumer behavior with the right colour

Nobel Prize winner Kahneman has shown that 95% of the decisions we make are rather unconscious, and colour is the dominant factor in 85% of the cases. 

The impact of colour

Our co-founder interviewed by Crispin Beale in the ESOMAR Insight250 series

All about the fascinating world of colours & how it impacts people's behaviour.

Partnership with Color navigator

Color and market research. A perfect marriage.

By linking the impact and meaning of colors with other market research data, we get even closer to what consumers think and feel.