Cases

Get inspired from others

Fueling & guiding the long-term innovation strategy

Long-term innovation strategy and process for a food company

“If you want to innovate in a sustainable & relevant way, you need a strong partner that brings expertise tailored to your specific needs & company culture. In One Inch Whale we found this partnership.”

Head of R&D, Snack Food Company

Research & Visual Nudging

Creating a new and impactful visual brand identity matching the brand purpose for a global consumer battery producer

“In my career of +20 years in marketing, I have never seen an approach and packaging study that was so to-the-point and clear as yours, and I have seen a lot. I’m happy to call you our number 1 strategic research partner.”

VP Sales & Marketing, Battery Producer

Product creation and needs identification

Identifying unmet needs to creating winning products ready for launch in less than 4 months for an international beverage company

“In a world that is increasingly complex and a need to speed-up innovations, One Inch Whale helped us to find the right balance between in-depth insights and agile methods. It’s amazing what we’ve accomplished together in such a short time span.”

Director Marketing, International Beverage Company

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References

Other cases

From unspoken idea to finished product

From concept development, via the perception of the product, to its final delivery to the shop shelves

One Inch Whale was allowed to participate in the development of the Cristal XTRA lager from the very beginning. Discover this strategic development.

01 Jun 2022

Changes in packaging make the difference

Strengthening visual identity through research and visual nudging

Sharpening the visual identity using the pioneering approach of research and visual nudging. The validation of the performance in packaging design of eneloop.

10 May 2022

‘Friturist’ or futurist: snack manufacturer aims for relevant innovations

Filling the innovation funnel and gathering input on food trends in order to thrive on lasting success.

The snack company turned to One Inch Whale for an analysis of current and upcoming trends, to determine the innovation platforms that fit within those specific trends, and to create a decision matrix that helps Beltaste to take concrete marketing actions.

13 Jun 2022

The power of natural energy in an untouched market

How Zyla – the Spadel energy drink with 3 levels – came to be

In a world where the demand for natural products is continuously growing, Spadel identified the potential need for developing a new generation of energy drinks that not only provide energy but also embrace naturalness.

26 Mar 2024

B2B company finds value in market research

The successful approach of BENEO

The power of strategic market research and its impact on both their own business and that of their customers.

12 Oct 2023

Super-fresh ideas and results, even without large research budgets

Identifying consumer needs without compromising your own brand identity

Without spending a lot of budget, Supervers.be now better understands and serves their consumers thanks to One Inch Whale's market research and insights.

03 Jan 2023

Get your teeth into your brand strategy and market positioning

How an SME comes to a (new) brand key

Every company should get stuck into a good brand key & market positioning. Together with One Inch Whale, Bitemark took a close look at its company's purpose.

14 Jun 2023

Vegan cinnamonrolls with a purpose

Crystallise the purpose, future-proof the brand Peas and sharpen its visual identity.

If brands want to be successful, they should know why they exist beyond being just profitable. We were part of the brand purpose process of Peas, a Belgian brand of handmade vegan cinnamonrolls.

20 Oct 2020