Strategic innovation

PODCAST: A dive into One Inch Whale

Wim Hamaekers speaking at Limelight's 'Potcast'

Discover in 3 episodes all kinds of facts about One Inch Whale, some must-knowns of the research world and relevant tips for your brand.

The power of natural energy in an untouched market

How Zyla – the Spadel energy drink with 3 levels – came to be

In a world where the demand for natural products is continuously growing, Spadel identified the potential need for developing a new generation of energy drinks that not only provide energy but also embrace naturalness.

B2B company finds value in market research

The successful approach of BENEO

The power of strategic market research and its impact on both their own business and that of their customers.

Keynote at Packaging Innovative Insights

Our testimonial about the Alpro pack design case

Looking beyond the visible. Unlocking impact with color science and research. How Alpro revamped its packaging designs with color science and predictive intelligence.

Our keynote at Esomar Congress 2023

Co-founder Wim Hamaekers' testimonial about the Alpro pack design case.

A Learning Lab session with Pascal Lefever from Alpro/Danone. This session, titled "How Alpro revamped its pack designs by color science & predictive intelligence".

Get your teeth into your brand strategy and market positioning

How an SME comes to a (new) brand key

Every company should get stuck into a good brand key & market positioning. Together with One Inch Whale, Bitemark took a close look at its company's purpose.

Super-fresh ideas and results, even without large research budgets

Identifying consumer needs without compromising your own brand identity

Without spending a lot of budget, Supervers.be now better understands and serves their consumers thanks to One Inch Whale's market research and insights.

Packaging experts, brand owners and agencies are in the same boat

The launch of Packaging Squad with the first Packaging Squad Expert Session

Driven by the believe, that collaborations, building partnerships and sharing expertise are key for a successful future, is the reason why the Packaging Squad is created.

‘Friturist’ or futurist: snack manufacturer aims for relevant innovations

Filling the innovation funnel and gathering input on food trends in order to thrive on lasting success.

The snack company turned to One Inch Whale for an analysis of current and upcoming trends, to determine the innovation platforms that fit within those specific trends, and to create a decision matrix that helps Beltaste to take concrete marketing actions.

From unspoken idea to finished product

From concept development, via the perception of the product, to its final delivery to the shop shelves

One Inch Whale was allowed to participate in the development of the Cristal XTRA lager from the very beginning. Discover this strategic development.