Wim catching up with Esomar at MIE23
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It's always our pleasure to be part of the Data & Insights Network MIE23 event. Not only to connect with so many professionals, but also to share our knowledge at a masterclass about creating impact with pack design using predictive intelligence, colour science and research. It was therefore nice for Wim Hamaekers, as Esomar representative, to catch up with Iliya Hull of Esomar.
The future of market research according to MIE 2023
3 must knows according to the whalepod
Following annual tradition, One Inch Whale headed to the MIE, the Data&Insights Network congress in Utrecht where the latest industry trends and developments are addressed during more than 70 lectures, roundtables and master classes. Needless to say, a lot of interesting insights were discussed.
Always sharp, never shallow
As a consumer insights & market research we don't believe in the compromise of long, in-depth and expensive or fast but less sharp results market research.
While there is apparently an obvious contradiction created in the research world, from both the agencies and the client themselves, we do not believe this to be true.