During ESOMAR Congress, Wim Hamaekers (One Inch Whale) and Uyen Chand (Bose) sat down for the Talking Insights podcast to explore the role of colour in branding and marketing.

The conversation was sparked by a concrete challenge from Bose. Uyen Chand approached One Inch Whale looking for greater clarity around colour and brand perception and more specifically for ways to ground colour decisions in objective insight rather than personal preference or internal debate.

In the episode, Wim and Uyen discuss how colour plays a defining role in how brands are perceived, often at a subconscious level, and how market research can help brands better understand and apply that impact. Using the Bose case as a starting point, they reflect on how data can support more consistent and confident brand decisions.

The discussion touches on a broader question many brands face, how creative choices and consumer insight can work together to strengthen brand strategy.

Curious to hear how colour can be used more strategically, and what market research can bring to the table?